Leveraging Your Links

Are you leveraging your links on pages of your website?

Sites that are linked to from lots of other sites are regularly deemed more popular and therefore get a much higher ranking in search engine results. More important than the number of links though is the quality of those incoming links. Contacting the owners of Web sites that score highly for key phrases related to your content and asking them if they will provide a link back to your site isn’t a bad idea.

Content within your own website should also be correctly linked together so that search engine web crawlers can follow links within your own website. If you don’t provide working links to all your pages, some of your content may not get indexed….and that’s not good.

Overriding CSS styles in HTML

Did you know can override the CSS styles in HTML?

Perhaps you have a particular border that you’ve set in your CSS so that all images have this border. But you’d like to insert an image that you don’t want to have boxed in by the boarder. How do you do it?

style=”border:0″

Inserting that into the HTML of your page after the img tag will override the CSS style that usual style for image borders is not applied.

So the full line would be:

img src=”IMAGE LOCATION” style=”border:0″

This method can be applied to any style to override the style setting in the CSS.

Whats My Speed? – Test Tool

Test your broadband speed with this free online tool. Using servers located all over the world you can test your speed and compare your results with others.

Speed Test Tool

What’s My IP?

Another Online Tool. Ever needed to know your IP address?

Here is the tool you need:

Whats my IP?

Q: What’s ‘IP’ stand for?
A: ‘Internet Protocol’.

Whats My Website’s Page Rank?

So you know what Page Rank is and how important it is to have a good page rank. But how do you know what your website’s Page Rank is?

Try this online tool: Whats my PageRank?

Q: What is the hightest Page Rank you can get?

A: PageRank is from 0 – 10, with 10 being the highest number awarded

Q: What Is a PageRank?

A: PageRank is a numerical value which represents the popularity of a website. This is status given to websites by www.google.com

Q: How is PageRank Used?

A: PageRank is one of the methods Google uses to determine a page’s relevance or importance. It is only one part of the story when it comes to the Google listing, but the other aspects are discussed elsewhere (and are ever changing) and PageRank is interesting enough to deserve a paper of its own.

Keyword Density Analyzer

Another free online tool:

Use this keyword density analyzer to analyze the keyword density of keywords on your web site pages or measure the keyword density of your competition to determine the optimum keyword density for your keywords. Enter the URL and search word or phrase which you would like to run the keyword density analyzer on (without quotes). Press the Analyze button to run the keyword density analyzer and analyze the keyword density for your keywords.

Keyword Density Analyzer Tool

Free Colour Scheme Generator

Here is a great link: Colour Scheme Generator tool that can instantly give you a colour scheme from a single colour. Nothing to download, just visit the page and enter the three Red, Blue, Green (RBG) codes and it will generate your scheme for you. Alternatively, you can just use the three sliders.

Great stuff!

This is going straight to the pool room.

Google Analytics: Bounce Rate

Are you using Google Analytics?

Do you understand what looking at the Bounce Rate can do to help you improve your website?

Look at the top 20-30 entry pages and look at the bounce rate for those pages. How are people entering your site? So you have a nice low bounce rate for your Home Page….but what about the other pages ?

Ten SEO Techniques

Ten things that you can do to to your website that will increase your Search Engine Optimisation (SEO):

1. Make all of your links absolute, remove secondary keywords that are NOT RELEVANT.

2. Cap all out-bound links (links leaving the page to no more than 10 per page) or create a new page to keep the focus laser-like.

3. Optimize your anchor text (the text in the link). Make sure your main keyword/phrase is on the page (at least one time) as well as in the title.

Have You Registered Your Website?

Once you’ve built and optimized your Web site, it’s best to manually register your site with major search engines, like Yahoo!, Google, the Open Directory Project at DMOZ.org, LookSmart, and Ask Jeeves, or have a partner like Submitnet to do it for you. Registration doesn’t take long, but do be careful to follow the instructions provided by each engine, as they are all a little different. Careless mistakes could keep your site from being indexed properly, or at all.