It’s not enough to simply know how to create a web page. You really need to be able to detect what site’s are delivering traffic to you, what parts of your website they are visiting and how long they are staying. There is much more valuable information you can learn about your visitors by monitoring their behavior while at your website.
Here is an exert of an article by Jim Sterne that looks at using Google Analytics as a tool to gather web stats:
“Let’s say you want to know how those who bought from you found your site. That’s easy. But what if you want to compare those who bought over a period of several weeks cross-tabbed against the path they took through your site and the time of day they showed up? And then you wanted to see how many people came from the same source (banner ad, keyword, press release) but dropped out of the persuasion path? Here’s where sophisticated web analysis comes into its own. Each answer begs another question.
If you have a high-end analysis tool, you can perform multidimensional, ad hoc queries and then schedule the results to be periodically emailed to your teammates. Things get very rarified when you integrate web analytics data with your CRM data, your accounting data and the rest of your business intelligence.”
Interesting web reading for meaningful web weaving.
Read the whole story here
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